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Transforming teamwork: highlights from Atlassian Team '24 Europe
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Transforming teamwork: highlights from Atlassian Team '24 Europe

The Adaptavist Group
The Adaptavist Group
10 October 2024
3 min read
Atlassian Team 24 Europe logo
The Adaptavist Group
The Adaptavist Group
10 October 2024
3 min read
Back in Barcelona for the first time since 2018, this year's Atlassian Team '24 Europe was a relaxed yet insightful gathering. It showcased interesting use cases, tried-and-tested best practices, quality conversations, and exciting visions for the future of teamwork.
Evolution was the name of the game across Atlassian's keynotes and announcements, with a focus on consolidating features, filling functionality gaps, and rounding out products with new capabilities across the Atlassian stack to solve business problems and help teams work better together. This commitment to investing in the maturity of its existing product suite will undoubtedly give users confidence that the Atlassian cloud platform will continue to support enterprise growth in years to come.
This sentiment was reflected in Tuesday's Founders Keynote, where the Atlassian Team shared its System of Work philosophy to transform siloed companies into connected ones by aligning around goals, working together, and sharing knowledge—all supported by Atlassian tooling.
As expected, Atlassian's investment in AI shows no signs of slowing down, with the announcement that Rovo is now in general availability. A host of new functionality designed to augment team capability and bridge knowledge gaps was also unveiled like Rovo Agents to automate everyday tasks and free up time, connectors to third-party applications to capture more data for Rovo to leverage, and even an AutoDev agent to automate code reviews.
Another highlight was the launch of Atlassian Focus, now available for free for existing Jira Align customers. Focus enables users to map and track business goals, work, teams, and budgets, translating strategy and planning documents into a living artefact to ensure teams are tracking towards goals.
Our team on the ground was also in on the AI action—Adaptavist's Alex Post shared his insights on maximising the potential of Atlassian Rovo in his theatre session, while the ScriptRunner team presented to a full house about behaviours in ScriptRunner Cloud, and how ScriptRunner Leap’s Behaviour Bot can leverage AI to help create Behaviours scripts on Cloud.
Photo from Team 24 Europe of people on The Adaptavist Group stand.
The Adaptavist Group's CRO Samsoor Hemat also joined our customer Arvato Systems, Atlassian, and Forrester for a fireside chat around transforming collaborative work in the age of AI. The team shared key trends and challenges they are seeing in the enterprise, including:
  • The importance of making knowledge accessible to all teams and ensuring knowledge flow to build community and collaboration
  • How to leverage AI to better manage constant change
  • Adapting legacy best practice ways of working to support the modern enterprise
  • Addressing siloes to encourage collaborative ways of working
  • Balancing privacy and innovation
A panel session at Atlassian Team 24 Europe
Don’t hold on to previous ways of working—they’re probably not going to work in the future.
Julie Mohr
Principal Analyst, Forrester
And over at The Adaptavist Group booth, experts from across our product and solutions portfolio spent the event chatting with attendees about their digital transformation triumphs challenges across cloud, ITSM, DevOps, agile and work management. Chocolate was even on hand for those with a sweet tooth!
Thanks to everyone who took the time to come and meet the team—we’ll see you in 2025!
The Adaptavist Group team at Atlassian Team '24 Europe

Watch our CTO share his Atlassian Team ‘24 Europe highlights

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The Adaptavist Group
The Adaptavist Group